Do mito do centro mediado ao mito do Big Data: Reflexões sobre o papel da mídia na ordem social

This paper investigates the nature of the social order and the characteristic role of media institutions in sustaining or transforming this order. To this, I go through my own work, with the goal of bringing hidden dimensions of social change that have helped me understand the social order in datified societies. I discuss about my production, punctuating the theoretical path that I walk in relation to the new social relations established in a datified society, in order to investigate the current functioning of media power. I allocate television as a fundamental part for this understanding, concluding that, despite the new social order, traditional media institutions survive and may constitute a key element for the criticality needed in data times.