Mobile advertising as a customer retention strategy: evidence from a randomized field experiment

Cheng, A.ORCID logo & Li, T. (2019-12-19 - 2019-12-20) Mobile advertising as a customer retention strategy: evidence from a randomized field experiment [Other]. Workshop on Information Systems and Economics, Ludwig-Maximilians University, Munich, Germany, DEU.
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Item Type Conference or Workshop Item (Other)
Copyright holders © 2019 The Authors
Departments LSE > Academic Departments > Management
Date Deposited 08 Jan 2020
URI https://researchonline.lse.ac.uk/id/eprint/103011

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