Mobile advertising as a customer retention strategy:evidence from a randomized field experiment

Cheng, Aaron

; and Li, Ting (2019) Mobile advertising as a customer retention strategy:evidence from a randomized field experiment In: Workshop on Information Systems and Economics, 2019-12-19 - 2019-12-20, Ludwig-Maximilians University,Munich,Germany,DEU. (Submitted)

Copy

Item Type	Conference or Workshop Item (Other)
Departments	Management
Date Deposited	08 Jan 2020 10:18
URI	https://researchonline.lse.ac.uk/id/eprint/103011

Explore Further

Cheng, Aaron
Li, Ting

HF Commerce

https://www.lse.ac.uk/management/people/academic-staff/acheng (Author)
http://wiseconf.org/ (Official URL)

Full text not available from this repository.

Atom

BibTeX

OpenURL ContextObject in Span

OpenURL ContextObject

Dublin Core

MPEG-21 DIDL

Data Cite XML

EndNote

HTML Citation

METS

MODS

RIOXX2 XML

Reference Manager

Refer

ASCII Citation

Export

Downloads