Mobile advertising as a customer retention strategy: evidence from a randomized field experiment

Cheng, A.ORCID logo & Li, T. (2018-10-26 - 2018-10-27) Mobile advertising as a customer retention strategy: evidence from a randomized field experiment [Other]. 2018 Annual Conference on Digital Experimentation, MIT Initiative on the Digital Economy, Cambridge, United States, USA.
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Item Type Conference or Workshop Item (Other)
Copyright holders © 2018 The Authors
Departments LSE > Academic Departments > Management
Date Deposited 08 Jan 2020
URI https://researchonline.lse.ac.uk/id/eprint/103010

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