Mobile advertising as a customer retention strategy:evidence from a randomized field experiment

Cheng, Aaron

; and Li, Ting (2018) Mobile advertising as a customer retention strategy:evidence from a randomized field experiment In: 2018 Annual Conference on Digital Experimentation, 2018-10-26 - 2018-10-27, MIT Initiative on the Digital Economy,Cambridge,United States,USA. (Submitted)

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Item Type	Conference or Workshop Item (Other)
Departments	Management
Date Deposited	08 Jan 2020 10:18
URI	https://researchonline.lse.ac.uk/id/eprint/103010

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Cheng, Aaron
Li, Ting

HF Commerce

https://www.lse.ac.uk/management/people/academic-staff/acheng (Author)
http://ide.mit.edu/events/2018-conference-digital-... (Official URL)

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