The effect of financial status on consumer-perceived anthropomorphism and evaluation of products with marketer-intended human features

Kim, Hye-Young

; and McGill, Ann L (2017) The effect of financial status on consumer-perceived anthropomorphism and evaluation of products with marketer-intended human features. In: Annual Kellogg-Booth Student Symposium, 2017-04-01 - 2017-04-03, Chicago,Chicago,United States,USA.

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Item Type	Conference or Workshop Item (Paper)
Departments	Management
Date Deposited	12 Nov 2019 14:36
URI	https://researchonline.lse.ac.uk/id/eprint/102514

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Kim, Hye-Young
McGill, Ann L

https://k-bss.weebly.com/ (Related Item)
http://www.lse.ac.uk/management/people/academic-staff/hkim (Author)

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