The effect of financial status on consumer-perceived anthropomorphism and evaluation of products with marketer-intended human features

Kim, H.ORCID logo & McGill, A. L. (2017-04-01 - 2017-04-03) The effect of financial status on consumer-perceived anthropomorphism and evaluation of products with marketer-intended human features [Paper]. Annual Kellogg-Booth Student Symposium, Chicago, Chicago, United States, USA.
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Item Type Conference or Workshop Item (Paper)
Departments LSE > Academic Departments > Management
Date Deposited 12 Nov 2019
URI https://researchonline.lse.ac.uk/id/eprint/102514

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