Globalization: a meme travels around the world to be worn by an illiterate salesman at the Sunday bazaar in Lahore

Rao, Z. (2018). Globalization: a meme travels around the world to be worn by an illiterate salesman at the Sunday bazaar in Lahore. LSE Research Festival 2018. London School of Economics, London, United Kingdom, GBR.
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Used clothes, originally given out as charities in the West to organizations like Salvation Army, are sold in bulk at cheap rates to Pakistani salesmen. Imagine my shock at seeing a very popular internet meme on this local salesman's body who didn't even know how to use the internet.


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