Normative analysis in the communications field: why we should distinguish communicative means and ends of justice

In the social sciences, we often face normative questions, not least because many areas of inquiry intersect with public policy. Understanding and explaining media and communications is one task, deciding how communication systems should be organized quite another, but normative analysis receives scant attention. This article explores normative analysis: what is involved in answering questions about justice and communication, about how sociopolitical and indeed communicative arrangements ought to be organized.