Scammell, Margaret

Number of items: 22.
Article
  • Scammell, Margaret (2024). Populism and political marketing is the discipline still relevant? International Journal of Market Research, https://doi.org/10.1177/14707853241309765 picture_as_pdf
  • Scammell, Margaret (2015). Politics and image: the conceptual value of branding. Journal of Political Marketing, 14(1-2), 7-18. https://doi.org/10.1080/15377857.2014.990829
  • Henneberg, Stephan C., Scammell, Margaret, O'Shaughnessy, Nicholas J. (2009). Political marketing management and theories of democracy. Marketing Theory, 9(2), 165-188. https://doi.org/10.1177/1470593109103060
  • Hodgetts, Darrin James, Chamberlain, Kerry, Scammell, Margaret, Karapu, Rolinda, Waimarie Nikora, Linda (2008). Constructing health news: possibilities for a civic-oriented journalism. Health: An Interdisciplinary Journal for the Social Study of Health, Illness and Medicine, 12(1), 43-66. https://doi.org/10.1177/1363459307083697
  • Scammell, Margaret (2007). Political brands and consumer citizens: the rebranding of Tony Blair. Annals of the American Academy of Political and Social Science, 611(1), 176-192. https://doi.org/10.1177/0002716206299149
  • Scammell, Margaret, Langer, Ana (2006). Political advertising: why is it so boring? Media, Culture and Society, 28(5), 763-784. https://doi.org/10.1177/0163443706067025
  • Scammell, Margaret (2005). Four more years: how the UK press viewed the 2004 US Presidential Election. Journalism Studies, 6(2), 203-216. https://doi.org/10.1080/14616700500057338
  • Scammell, Margaret (2004). Book review: crisis?: what crisis? Political communication research in the Blair era. Political Communication, 21(4), 501-510. https://doi.org/10.1080/10584600490518450
  • Scammell, Margaret (2001). The press and elections. The House Magazine,
  • Scammell, Margaret (1999). Political marketing : lessons for political science. Political Studies, 47(4), 718-739. https://doi.org/10.1111/1467-9248.00228
  • Scammell, Margaret (1998). The wisdom of the war room : US campaigning and Americanization. Media, Culture and Society, 20(2), 251-275. https://doi.org/10.1177/016344398020002006
    • Book
  • Scammell, Margaret (2014). Consumer democracy: the marketing of politics. Cambridge University Press.
  • Semetko, Holli, Scammell, Margaret (Eds.) (2012). The SAGE handbook of political communication. SAGE Publications.
  • Scammell, Margaret, Norris, Pippa, Curtice, John, Sanders, David T., Semetko, Holli (1999). On message: communicating the campaign. SAGE Publications.
    • Chapter
  • Scammell, Margaret (2014). Election campaign communication. In Mazzoleni, G. (Ed.), International Encyclopedia of Political Communication . Wiley-Blackwell.
  • Scammell, Margaret (2012). Leaders on the campaign trail: the impact of television news on perceptions of party leaders in British general elections. In Semetko, Holli, Scammell, Margaret (Eds.), The SAGE handbook of political communication (pp. 378-386). SAGE Publications.
  • Scammell, Margaret, Beckett, Charlie (2010). Labour no more: the press. In Kavanagh, Dennis, Cowley, Philip (Eds.), The British General Election of 2010 (pp. 280-305). Palgrave Macmillan.
  • Scammell, Margaret, Langer, Ana Inés (2006). Political advertising in the United Kingdom. In Kaid, Lynda Lee, Holtz-Bacha, Christina (Eds.), The Sage Handbook of Political Advertising (pp. 65-82). SAGE Publications.
  • Scammell, Margaret (2005). The press : for Labour despite Blair. In Butler, David, Kavanagh, Dennis (Eds.), The British General Election of 2005 (pp. 119-140). Palgrave Macmillan.
  • Scammell, Margaret (2004). Cosa isegna il marketing all scienza politica. In Mellone, Angelo, Newman, Bruce I. (Eds.), L’apparenza e L’appartenenza (pp. 17-72). Rubbettino Editore.
  • Scammell, Margaret (2003). Citizen consumers : towards a new marketing of politics? In Corner, John, Pels, Dick (Eds.), Media and the Restyling of Politics : Consumerism, Celebrity and Cynicism (pp. 117-137). SAGE Publications.
  • Scammell, Margaret (2001). The press disarmed. In Butler, David, Kavanagh, Dennis (Eds.), The British General Election of 2001 (pp. 156-181). Palgrave Macmillan.