Rohde, Paul

Number of items: 3.
Media and Communications
  • Rohde, Paul (2024). Behavior change literacy: improving explanations of parental mediation behaviors in a digital age [Doctoral thesis]. London School of Economics and Political Science. https://doi.org/10.21953/lse.00004837
  • Sandkühler, Julia F., Brochhagen, Sarah, Rohde, Paul, Muscheidt, Rosa C., Grömer, Teja W., Müller, Helge, Brauner, Jan M. (2022). 100,000 lumens to treat seasonal affective disorder: a proof of concept RCT of Bright, whole-ROom, All-Day (BROAD) light therapy. Depression and Anxiety, 39(12), 760 - 769. https://doi.org/10.1002/da.23281 picture_as_pdf
  • Rohde, Paul, Mau, Gunnar (2021). It’s selling like hotcakes: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics. European Journal of Marketing, 55(10), 2700-2734. https://doi.org/10.1108/EJM-06-2019-0530 picture_as_pdf