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    Items where Author is "Yang, Zherui"

    Number of items: 2.
    Chapter
  • Still targeting younger customers? A field experiment on digital communication channel migration. Yang, Zherui; Cheng, Aaron; Li, Ting
  • Conference or Workshop Item
  • Digital communication channel migration:a field experiment. Yang, Zherui; Cheng, Aaron; Li, Ting
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