Items where Author is "Viswanathan, Madhu"

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Article

Economic impact of category captaincy:an examination of assortments and prices. Viswanathan, Madhu; Narasimhan, Om; John, George picture_as_pdf

Is cash king for sales compensation plans? Evidence from a large-scale field intervention. Viswanathan, Madhu; Li, Xiaolin; John, George; Narasimhan, Om

The performance impact of core component outsourcing:insights from the LCD TV industry. Viswanathan, Madhu; Mukherji, Prokriti; Narasimhan, Om; Chandy, Rajesh picture_as_pdf