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    Items where Author is "Viswanathan, Madhu"

    Number of items: 3.
    Article
  • Economic impact of category captaincy:an examination of assortments and prices. Viswanathan, Madhu; Narasimhan, Om; John, George picture_as_pdf
  • Is cash king for sales compensation plans? Evidence from a large-scale field intervention. Viswanathan, Madhu; Li, Xiaolin; John, George; Narasimhan, Om
  • The performance impact of core component outsourcing:insights from the LCD TV industry. Viswanathan, Madhu; Mukherji, Prokriti; Narasimhan, Om; Chandy, Rajesh picture_as_pdf
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    1. Article