Items where Author is "Vargha, Zsuzsanna"

Number of items: 5.
Article
  • Educate or serve: the paradox of “professional service” and the image of the west in legitimacy battles of post-socialist advertising. Vargha, Zsuzsanna
  • From long-term savings to instant mortgages: financial demonstration and the role of interaction in markets. Vargha, Zsuzsanna
    • Chapter
  • Realizing dreams, proving thrift: how product demonstrations qualify financial objects and subjects. Vargha, Zsuzsanna
    • Thesis
  • Technologies of persuasion: personal selling and the making of markets is consumer finance. Vargha, Zsuzsanna
    • Working paper
  • Markets from interactions: the technology of mass personalization in consumer banking. Vargha, Zsuzsanna