Items where Author is "Rajiv, Surendra"

Number of items: 3.
Article
  • Success in high-technology markets: is marketing capability critical? (1999) Dutta, Shantanu and Narasimhan, Om and Rajiv, Surendra
  • Absorptive capacity in high-technology markets: the competitive advantage of the haves. Narasimhan, Om and Rajiv, Surendra and Dutta, Shantanu
  • Conceptualizing and measuring capabilities: methodology and empirical application. Dutta, Shantanu and Narasimhan, Om and Rajiv, Surendra