Items where Author is "Narasimhan, Om"

Number of items: 16.
Article
  • Success in high-technology markets: is marketing capability critical? (1999) Dutta, Shantanu and Narasimhan, Om and Rajiv, Surendra
  • Absorptive capacity in high-technology markets: the competitive advantage of the haves. Narasimhan, Om and Rajiv, Surendra and Dutta, Shantanu
  • Assessing the consequences of a channel switch. Chen, Xinlei Jack and John, George and Narasimhan, Om
  • Bonuses versus commissions: a field study. Kishore, Sunil and Rao, Raghunath Singh and Narasimhan, Om and John, George
  • Competitive response to radical product innovations. Aboulnasr, Khaled and Narasimhan, Om and Blair, Edward and Chandy, Rajesh
  • Conceptualizing and measuring capabilities: methodology and empirical application. Dutta, Shantanu and Narasimhan, Om and Rajiv, Surendra
  • Economic impact of category captaincy:an examination of assortments and prices. Viswanathan, Madhu and Narasimhan, Om and John, George picture_as_pdf
  • Examining demand elasticities in Hanemann's framework: a theoretical and empirical analysis. Mehta, Nitin and Chen, Xinlei Jack and Narasimhan, Om
  • From invention to innovation: conversion ability in product development. Chandy, Rajesh and Hopstaken, Brigitte and Narasimhan, Om and Prabhu, Jaideep
  • Informing, transforming, and persuading: disentangling the multiple effects of advertising on brand choice decisions. Mehta, Nitin and Chen, Xinlei Jack and Narasimhan, Om
  • Is cash king for sales compensation plans? Evidence from a large-scale field intervention. Viswanathan, Madhu and Li, Xiaolin and John, George and Narasimhan, Om
  • Stay positive or go negative? Memory imperfections and messaging strategy. Li, Xiaolin and Singh Rao, Raghunath and Narasimhan, Om and Gao, Xing picture_as_pdf
  • Understanding the role of trade-ins in durable goods markets: theory and evidence. Rao, Raghunath Singh and Narasimhan, Om and John, George
  • When bulldozers loom:informal property rights and marketing practice innovation among emerging market microentrepreneurs. Hassan, Magda and Prabhu, Jaideep and Chandy, Rajesh and Narasimhan, Om picture_as_pdf
  • An empirical investigation of private label supply by national label producers. Chen, Xinlei Jack and Narasimhan, Om and John, George and Dhar, Tirtha
  • The performance impact of core component outsourcing:insights from the LCD TV industry. Viswanathan, Madhu and Mukherji, Prokriti and Narasimhan, Om and Chandy, Rajesh picture_as_pdf