Items where Author is "Luna, David"

Item Type No Grouping

Whence brand evaluations?: investigating the relevance of personal and extrapersonal associations in brand attitudes. (2009) Czellar, Sandor; Voyer, Benjamin G.; Schwob, Alexandre; Luna, David

How personal are consumer brand evaluations?: disentangling the role of personal and extrapersonal and extrapersonal associations in consumer judgments. (2008) Czellar, Sandor; Luna, David; Voyer, Benjamin G.; Schwob, Alexandre