Items where Author is "Janiszewski, Chris"

Number of items: 3.
  • The influence of generic advertising on brand preferences. (2004) Chakravarti, Amitav; Janiszewski, Chris
  • The influence of macro‐level motives on consideration set composition in novel purchase situations. Chakravarti, Amitav; Janiszewski, Chris
  • The neglect of prescreening information. Chakravarti, Amitav; Janiszewski, Chris; Ülkümen, Gülden