Items where Author is "Czellar, Sandor"

Item Type No Grouping

Article

How personal are consumer brand evaluations?: disentangling the role of personal and extrapersonal and extrapersonal associations in consumer judgments. Czellar, Sandor; Luna, David; Voyer, Benjamin G.; Schwob, Alexandre

Whence brand evaluations?: investigating the relevance of personal and extrapersonal associations in brand attitudes. Czellar, Sandor; Voyer, Benjamin G.; Schwob, Alexandre; Luna, David