Items where Author is "Chintagunta, Pradeep"

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Article

Do marketers matter for entrepreneurs? Evidence from a field experiment in Uganda. Anderson, Stephen J. and Chintagunta, Pradeep and Germann, Frank and Vilcassim, Naufel J.

Manufacturer-retailer channel interactions and implications for channel power: an empirical investigation of pricing in a local market. Kadiyali, Vrinda and Chintagunta, Pradeep and Vilcassim, Naufel

Product line extensions and competitive market interactions: an empirical analysis. Kadiyali, Vrinda and Vilcassim, Naufel J. and Chintagunta, Pradeep

Virtual collaboration technology and international business coaching:examining the impact on marketing strategies and sales. Anderson, Stephen J. and Chintagunta, Pradeep and Vilcassim, Naufel J. picture_as_pdf