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    Items where Author is "Aspara, Jaakko"

    Number of items: 2.
    Article
  • Focal versus background goals in consumer financial decision-making:trading off financial returns for self-expression? Aspara, Jaakko and Chakravarti, Amitav and Hoffmann, Arvid O. I.
  • Investors’ reactions to company advertisements:the persuasive effect of product-featuring ads. Aspara, Jaakko and Chakravarti, Amitav
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    1. Article