Items where Author is "Aspara, Jaakko"

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Article

Focal versus background goals in consumer financial decision-making:trading off financial returns for self-expression? Aspara, Jaakko and Chakravarti, Amitav and Hoffmann, Arvid O. I.

Investors’ reactions to company advertisements:the persuasive effect of product-featuring ads. Aspara, Jaakko and Chakravarti, Amitav