Items where Author is "Ülkümen, Gülden"

Number of items: 4.
  • Categories create mind-sets: the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions. Ülkümen, Gülden and Chakravarti, Amitav and Morwitz, Vicki G.
  • Influencing feature price tradeoff decisions in CBC experiments. Tang, Jane and Grenville, Andrew and Morwitz, Vicki G. and Chakravarti, Amitav and Ülkümen, Gülden
  • Malleable conjoint partworths: how the breadth of response scales alters price sensitivity. Chakravarti, Amitav and Grenville, Andrew and Morwitz, Vicki G and Tang, Jane and Ülkümen, Gülden
  • The neglect of prescreening information. Chakravarti, Amitav and Janiszewski, Chris and Ülkümen, Gülden